Case: Aerolineas Argentinas

The argentinian airline, now state-owned, is in the middle of a major transformation. After decades of  uncertainty under the management of Iberia and later Grupo Marsans, Aerolineas Argentinas is showing some improvements.
The airline replaced its ageing fleet of 737-500 for Boeing 737-700 and 800NG, Airbus A340-300 and Embraer 190 for its sister company Austral.
It also became the newest member (and so far the only south american) in the SkyTeam alliance.
Besides all of this the airline is still strugling with unions and is trying to make a profit.

The airline introduced a new uniform in 2012. I'm not against the designer, but although the colors are alright (navy blue and grey), the design is quite basic.
Argentinians tend to be seen by most latin americans as elegant, educated and more europeanized than other countries in the region.
So for that reason I decided to give Aerolineas a sophisticated look with some argentinian details. The colors are horizon blue and grey.
I designed an ultra feminine uniform, without compromising practicity and comfort.
The scarves have a traditional motif from Buenos Aires called "fileteado", in a dark grey background with details in red, orange, yellow, teal, green and blue.