Case: Aerolineas Argentinas

The argentinian airline, now state-owned, is in the middle of a major transformation. After decades of  uncertainty under the management of Iberia and later Grupo Marsans, Aerolineas Argentinas is showing some improvements.
The airline replaced its ageing fleet of 737-500 for Boeing 737-700 and 800NG, Airbus A340-300 and Embraer 190 for its sister company Austral.
It also became the newest member (and so far the only south american) in the SkyTeam alliance.
Besides all of this the airline is still strugling with unions and is trying to make a profit.

The airline introduced a new uniform in 2012. I'm not against the designer, but although the colors are alright (navy blue and grey), the design is quite basic.
Argentinians tend to be seen by most latin americans as elegant, educated and more europeanized than other countries in the region.
So for that reason I decided to give Aerolineas a sophisticated look with some argentinian details. The colors are horizon blue and grey.
I designed an ultra feminine uniform, without compromising practicity and comfort.
The scarves have a traditional motif from Buenos Aires called "fileteado", in a dark grey background with details in red, orange, yellow, teal, green and blue.

Case: China Southern

                   Purser uniform in Sachet Pink color. Winter coat in   medium grey, collar in charcoal and belt interior lining in deep pink.

             Detail of winter coat in medium grey and sachet pink interior.

                Ground staff vest and flight attendants summer jacket.

        Flight attendant and ground staff in red and purser in sachet pink.

   Pursers and flight attendants have the option of long or short sleeve jacket.

 Meal service aprons. Economy (red), Business (Teal) and first (Coral). Pants and skirts in charcoal color.

 

Whole collection.

Case: China Southern

Chinese airlines uniforms (in general and in my opinion) tend to look like a costume with all the cliches about a flight attendant. Pompous bows, old fashion prints and boring colors. Navy blue, dark blue, white and burgundy  are the norm.
China Southern is based in Guangzhou, an important industrial city. The airline is also the launch customer of the Airbus A380 in China.

My design for China Southern uniforms is based on the idea of transmiting a more gentle and delicate image, using a soft palette of Peach, Coral and Bright red. The scarves have a combination of Sachet Pink and soft Salmon. The pants, skirts and winter coat have all different shades of grey. The aprons have different colors depending on the class.

Pursers have jackets and vests in sachet Pink color.
Flight attendants and ground staff in cherry tomato red.
Pants and skirts for both are in charcoal grey.
winter coats in medium grey, charcoal collar and belt and interior lining in sachet pink.
Shoes in charcoal grey or black.
Scarves have a degrade motif in rose petal color and dark pink.
Pursers, flight attendants and ground staff have the option of long sleeve or short sleeve jacket and vest.
Shirts (long and short sleeves) are in blush rose color.

Case: Swiss

                                   First sketch with selection of colors

                         Flight attendants summer and winter uniforms

                    Summer dress, meal service apron, light trench coat

                                    Scarves in four different colors

                                              The whole collection

Case: Swiss

Swiss is still known by many as Swissair. And to me that's a good thing since Swissair was for many years the epitome of service, class and good taste.
It was one of the few carriers with three classes on all of its flights.
So when I thought about Swiss I decided to bring the idea of what the world think of Switzerland.
It all came down to a melange of things and ideas, like "chocolate", "Alps", "Snow and clear blue sky", "Professionalism", "Punctuality", "Red", "Clean" and "Educated".
While most airlines prefer to use navy blue or dark blue for their uniforms, I decided to go with a dark brown, beige, spicy (reddish terracotta) and warm black combination for the skirts, pants, jackets, gloves, spring trench coat and winter coat.
The scarves have a geometric design combining red, sky blue, navy blue, light grey, charcoal, beige and dark brown.
the shoes and boots are black.

The whole idea is to position Swiss employees above the rest of the European airlines, including the charter and flashy low-cost. showing professionalism, elegance and good taste.